Cooking Up A Storm

Brief:
Spud-U-Like required INC to provide a promotional campaign that would drive sales and create awareness of the new meal deal offers.

Solution:
‘Big Deal’ promotion – Promotional staff distributed raw potatoes, in branded packaging to members of the public, instructing them to bring their potato to Spud-U-Like in order to have it redeemed for a meal deal of their choice. All units received a steady influx of customers throughout the day and experienced a sizable increase in sales as a result in the weeks following the event.